Entertainment

If you’re seven years old, JoJo Siwa is the most famous person in the world

It’s fair to say the JoJo phenomenon isn’t exactly about the music. The star launched to fame at age 10 via the Lifetime reality show Abby’s Ultimate Dance Competition, and soon she and her mother, Jessalynn, were personalities in their own right, thriving on the catty backstage drama of its sister program Dance Moms.
Loading...


It’s fair to say the JoJo phenomenon isn’t exactly about the music. The star launched to fame at age 10 via the Lifetime reality show Abby’s Ultimate Dance Competition, and soon she and her mother, Jessalynn, were personalities in their own right, thriving on the catty backstage drama of its sister program Dance Moms.

VIENNA, VA.—The concert opened with a fanatical countdown chant. “Five, four, three, two . . . one!” Legions of fans in oversize hair bows let out a collective high-pitched shriek. They leaped out of their parents’ arms and the sweaty plastic seats of the Wolf Trap amphitheatre, scrambling for a clearer view of the sparkling silhouette onstage: 16-year-old pop sensation JoJo Siwa. Joelle Joanie Siwa is an enigma to most adults. At first glance, the former Dance Moms star looks like an escapee from the Candy Crush universe, whimsically dressed in a mishmash of neon sparkles, rhinestones and glitter. Her music is similarly shiny — a message of self-love, confidence and girl power over a manufactured electro-pop beat. But parents who’ve been through it will tell you: Once a child has sipped the JoJo juice, there’s no going back. It opens the doors to a world of colourfully excessive merchandise, loud YouTube shenanigans and — perhaps her greatest parental selling point — G-rated, good-natured fun. Her songs, with titles such as Boomerang, Kid in a Candy Store and High Top Shoes, sound juvenile — but then again so are her fans. The Siwanatorz, the official name for her fans, fall typically within the toddler and tween age range. “It’s fun, but I know it’ll be a short-lived obsession,” Cassie Lutjen said. For now, the obsession is real, she said, nodding to her daughter Maisie, 7, who was clutching a glittery poster that said “I HEART JOJO.” Maisie recently celebrated her birthday with a JoJo-themed party and owns “too many bows to count,” scattered across their home in Manassas, Virginia. (A bow was ceremoniously clipped onto Lutjen for the occasion.) But JoJo’s empowering and cheery lyrics are what makes Lutjen willing to buy into the phenomenon, for as long as Maisie’s interested. The thousands of parents who lugged coolers, lawn chairs and picnic blankets to Wolf Trap Friday evening — the dads wearily guzzling beers from plastic cups, the moms sipping spiked seltzers — apparently feel similarly. With many parents wearing JoJo merch themselves — whether of their own volition or not — the scene resembled a cheerleading camp, a sweeping tide of bows clipped onto ponytails, shirts, high-top sneakers and baseball caps. “I do my best to make the girls happy,” said Jon Blankenship, who had donned a swirly white bow to the delight of his three daughters. His wife was home sick with pneumonia, so as her replacement, he joked, he wanted to at least look the part.


Smart Mgid
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

To Top
EnglishGermanTurkeyPortugalFrenchItalyRussiaRomaniaAlbania