Popular fast-food brands are coopting Veganuary and we are so here for it.
Remember when KFC trialled the Imposter Burger which won over vegans and meat fans in the summer?
Well just in time for Veganuary, the fried chicken fave is now adding a permanent plant-based offering to their menu.
And for the first time, the meat-free staples will include the iconic Original Recipe flavour, as created by the Colonel back in 1952.
Vegans denied of the finger-looking goodness can enjoy the famous 11 Original Recipe from 2 January.
The usual chicken breast fillet is replaced with a bespoke Quorn fillet, which is coated in herbs and spices.
It’s served with vegan mayonnaise and crisp iceberg lettuce, all within a soft-glazed bun.
All that ethical goodness won’t come cheap as the burger is priced at £3.99 without any sides.
The move comes after a successful trial in London, Bristol and the Midlands last summer, and the KFC Vegan Burger is now being rolled out nationwide.
During the trial phase, the vegan burger sold out within four days, with demand over 500% higher than predicted – KFC Gloucester Road sold roughly one burger a minute in the first days following launch.
KFC has since been bombarded with pleas to bring back the vegan burger and make it available nationwide.
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Ira Dubinsky, from KFC UK and Ireland, said: ‘The Colonel was all about welcoming everyone to his table – now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together.
‘We’ve worked hard to perfect the flavour and make a Vegan Burger the Colonel would be proud of. It’s the flavour of KFC, just with zero chicken.’
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The vegan offering even got a thumbs up from animal rights group Peta.
Dawn Carr, Director of Vegan Corporate Projects at PETA said: ‘We are delighted to have played a part in KFC’s journey to bring quick, affordable, vegan options to a new audience.
‘There is no doubt this vegan burger will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK. Clucking marvellous!’
We can’t wait to try it.
The KFC Vegan Burger will be available in KFC restaurants nationwide and for on delivery exclusively with Just Eat from 2 January.